Last updated: 4 October 2026
1. About this policy
This Cookie Policy explains how Innovar Legacy Media (“Innovar”, “we”, “us”) uses cookies and similar technologies on www.innovarlegacymedia.co.za (the “Website”), and the choices available to you. It should be read together with our Privacy Policy.
2. What are cookies and similar technologies?
Cookies are small text files placed on your device when you visit a website, used to make the site work, remember information, or understand how it is used. Websites can also use similar browser-based technologies, such as session storage and local storage, which work in a comparable way but are cleared at different times — for example, session storage is cleared when you close your browser tab.
3. How we currently use cookies and browser storage
As at the date of this policy:
- Strictly necessary: the public-facing Website does not currently set cookies for a shopping cart or visitor login session, since it does not require visitor accounts. Standard WordPress security cookies may be set only for logged-in administrators of the Website, not for visitors.
- Functional (session storage, not a cookie): when you arrive at our Website via a marketing link — for example, from a campaign with UTM parameters — your browser’s session storage temporarily remembers which page you landed on, which campaign referred you, and the page you came from. If you then complete one of our quote or contact forms, this information is included so our team understands how you found us. This data stays in your browser and is cleared when you close the tab; it is only sent to us if you submit a form.
- Third-party font delivery: our Website loads typefaces (Montserrat and Open Sans) directly from Google Fonts. Loading a font this way sends your device’s IP address and browser information to Google as part of the standard web request, in line with Google’s own privacy practices. We do not control this data flow beyond selecting the fonts used.
- Analytics (Google Analytics 4, only with your consent): we use Google Analytics 4, a web analytics service provided by Google, to understand how the Website is used: for example which pages are viewed, how visitors find us, which buttons are clicked, and when an enquiry form is submitted (we count that a form was submitted; we do not send what you typed in it). Google Analytics is switched on only after you accept analytics cookies in our cookie banner. If you reject analytics cookies, or make no choice, it does not load and no analytics cookies are set. It is also not loaded for our own logged-in staff. When it is on, it sets two cookies:
_ga(tells visitors apart; kept for up to 2 years) and_ga_PN5J8K9BLG(keeps the state of your visit; kept for up to 2 years). We have switched on IP anonymisation, and the information is used for aggregate reports, not to identify you. Analytics information is kept for 14 months and then deleted automatically. It is sent to and stored by Google, which may process it outside South Africa (see Section 9 of our Privacy Policy). You can change your choice at any time using the cookie icon at the bottom left of the Website, and you can delete cookies in your browser. - Advertising: we do not use advertising or marketing cookies.
4. Categories of cookies
Our cookie banner groups cookies into these categories. At present only strictly necessary cookies and, with your consent, performance/analytics cookies (Google Analytics) are in use. No functional or marketing cookies are set.
- Strictly necessary — required for the Website to function; cannot be switched off.
- Functional — remember choices you make to provide enhanced features.
- Performance/analytics — help us understand how visitors use the Website, usually in aggregate.
- Marketing/advertising — used to measure the effectiveness of advertising, or show relevant ads elsewhere.
Under South Africa’s Protection of Personal Information Act, only strictly necessary cookies may be set without your consent. We will ask for your consent before setting functional, performance/analytics, or marketing cookies that are not strictly necessary. The session-storage functionality described in Section 3 is not a cookie and does not require a separate consent mechanism under current guidance, but is disclosed here for transparency.
5. Managing cookies
Most browsers let you view, delete and block cookies through their settings. You can also clear session storage by closing your browser tab. Blocking cookies may affect how some websites function, though it should not affect your ability to browse or submit forms on this Website given our limited use of cookies described above. You can change or withdraw your analytics choice at any time using the cookie icon at the bottom left of the Website.
6. Changes to this policy
We may update this Cookie Policy as our use of cookies and tracking technologies changes, including when we activate analytics or advertising tools. The “last updated” date above reflects the most recent revision.
7. Contact us
Questions about this Cookie Policy can be sent to service@innovarlegacymedia.co.za.